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You’re the storyteller, so talk to us. Ask questions. Or crack a joke, if appropriate. Be authoritative, but don’t distance yourself: interact with your reader. Engaging nonfiction writers employ narrative techniques — just as fiction writers do — and experiment with elements such as point of view, persona, and tone.
The best piece of advice I received from a screenwriting professor? “Enter a scene late and exit the scene early.”
In your own photo essay, create a narrative. Or think bigger: create a world for your readers. This may require taking photos of the same subject from above or underneath, from up close or far away. Shoot a city with different rolls of film, or filters, or cameras. Lie on the ground, or climb a tree, or look out over a rooftop to document a neighborhood. Experiment with angles and points of view to bring a place or thing to life, which will provide the visuals to tell your story.